Sangoma in Brazil

This week, Sangoma is participating in FutureCom in Sao Paulo, Brazil. The company has recently increased its presence and marketing efforts in Latin America and in particular in Brazil, with the announcement of a new distributor, the participation at two important tradeshows (Encontro VoIP Center in September and FutureCom this week), and some key customer announcements. Today, Sangoma is announcing that partner Digivox has deployed 6,000 ports of IVR based on Asterisk Open Source Telephony and Sangoma cards, at Banco do Brazil, the country's largest financial institution. The systems will processs 35 million cals per month. That is truly impressive...



Sangoma has had terrific customer successes in this country, from telephony operators using Sangoma's SS7-to-SIP solution to provide VoIP termination to both customers and enterprises, all the way to packaged PBX and IVR solutions built on our leading telephony interface cards. Unfortunately, we've been a bit too quiet about it and in my recent visit in Sao Paulo, I found that the Sangoma brand, although well respected, was not prevalent enough. People just did not know enough about our company and products. Further, it seemed that people had an impression that the products were costly and difficult to obtain in Brazil. With our new distributor ShopNetworks, the product is now readily available, fully serviced locally and now more affordable than ever. As for the lack of visibility from Sangoma, this is now changing rapidly, with key announcements and better participation in local events.



Digivox's deployment at Banco do Brazil is impressive and these guys have a lot more going on wth key financial institutions in Latin America. We'r glad to have them standardize their IVR and PBX solutions on Sangoma hardware. We're also convinced that a lot more companies will start seeing the benefit of open source telephony used in conjunction with our cards...

Insourcing: Is anybody home?

So the economy is bad. Unemployment reaches record highs. Competition everywhere is fierce. What can businesses do in such a climate?

Well, many of our North American customers are accelerating their insourcing plans. "What's insourcing?" you may ask. It means taking call center agents that were outsourced to some developing country, and bringing these agents back in North America, most often having agents work from their homes. It's a trend that certainly benefits from the recent availability of a great number of workers in North America. Some of these people may be a bit less demanding these days in terms of salaries and benefits. With new technologies like our NetBorder Agent Bridge, it becomes easier than ever to add agents working from their home to a centralized call center. This means call centers can recruit and enable agents working from their home faster than ever.

Insourcing is great from the perspective of giving employment opportunities locally, and in assisting corporations to reduce their costs and improve the quality of their service in an increasingly competitive market. Perhaps a part of an economic recovery plan that was overlooked?